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Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
9% - ights/Blog/Online-behaviours-and-what-to-expect-as-the-world-reverts-into-normalcy

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
18% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
50% - ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030

Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
9% - ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement

The Present and Future of Movies in Cinemas and on Streaming

Paul Dergarabedian, Comscore Senior Media Analyst, joins David Eades on BBC News to chat about the present and future of movies in cinemas and on streaming.
9% - ights/Videos/Interview/The-Present-and-Future-of-Movies-in-Cinemas-and-on-Streaming

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
9% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
9% - fts/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
9% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs

Comscore Snapshots online footprint of the retail sector in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the online footprint of the retail sector in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
9% - ights/Blog/Comscore-Snapshots-online-footprint-of-the-retail-sector-in-the-Asia-Pacific-region

Comscore Response to the Log4j Vulnerability

As you may be aware, the Apache Software Foundation announced a critical vulnerability for a logging facility known as Log4j. Comscore wants you to know our customer and partner data has not been impacted by this vulnerability.
9% - ights/Blog/Comscore-Response-to-the-Log4j-Vulnerability