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Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
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The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
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A Business Finance Revolution

The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
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Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
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Omniture and comScore Announce Strategic Partner Relationship

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience...
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The Universal Search Revolution

The topic du jour for Search in 2007 was clearly universal search: the inclusion of different types of search results such as news stories, maps, local information, images and video alongside the web search results you are used to seeing. We recently...
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Social Networking Accounts for 1 of Every 4 Minutes Spent Online in Argentina and Chile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of the most popular online activities in Chile and Argentina. The study found that in both markets, Social Networking now accounts for more than...
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comScore and Carnegie Mellon Join Forces for Social Media Analytics Case Contest

Here at comScore, we’re always interested in discovering new applications for our data by combining it with other available sources. And what better way to unleash this innovation than by enlisting the help of some of America’s best and brightest. This...
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Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if...
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