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Comscore Snapshot Social Media in the Asia-Pacific region

In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
9% - ights/Blog/Comscore-Snapshot-Social-Media-in-the-Asia-Pacific-region

Black Friday y Cyber Monday 2021: ¿Serán iguales que el año anterior?

Se acerca el final del mes de noviembre y con él el Black Friday seguido del Cyber Monday, las citas anuales que prometen grandes descuentos en compras online. Si el Black Friday inaugura la temporada de compras online de los próximos meses, resulta muy...
9% - ights/Presentations-and-Whitepapers/2021/Black-Friday-y-Cyber-Monday-2021

Survive the ‘Cookiepocalypse’. Stay ahead of the game

Download the full presentation by Comscore’s Rachel Gantz and get your survival checklist for staying ahead of the game in a cookie-free world
9% - ights/Presentations-and-Whitepapers/2021/Survive-the-Cookiepocalypse

Keeping Connected TV Hot

Comcore’s Jess Trainor joined industry leaders from Future US Inc, Vevo, Premion, and Xandr in a panel titled, “Keeping Connected TV Hot” to discuss how advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters,...
60% - ights/Videos/Interview/Keeping-Connected-TV-Hot

Local Shopping Segmentation and Targeting

With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
9% - ducts/Television/Local-Shopping-Segmentation-and-Targeting

Comscore Consumer Intelligence is Now Available in all 210 Local Markets Monthly

Comscore (NASDAQ: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expansion of Comscore Consumer Intelligence,...
9% - ights/Press-Releases/2021/11/Comscore-Consumer-Intelligence-is-Now-Available-in-all-210-Local-Markets-Monthly

Comscore Reports Third Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2021.
23% - ights/Press-Releases/2021/11/Comscore-Reports-Third-Quarter-2021-Results

Will travels comeback power through despite Delta variant

Travel took a fall when COVID-19 first hit the U.S. in March 2020. It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop...
9% - ights/Infographics/Will-travels-comeback-power-through-despite-Delta-variant

Comscore Connected TV: Viewing Behaviour in the UK p2

In the second instalment of Comscore Connected TV, we continue our comparison of OTT with linear TV viewing behaviour on TV screens in the UK. This time we take a measure of the growing importance of OTT in the average consumer’s daily TV diet. Our analysis...
9% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p2

California Rivals Analyzing the 2021 National League Division Series Dodgers vs Giants Viewership

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented opportunities for advertisers and stations due to the...
9% - ights/Blog/California-Rivals-Analyzing-the-2021-National-League-Division-Series-Dodgers-vs-Giants-Viewership