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Best Times to Post on Social Beauty Brands

For content strategists and social media managers, it can be difficult and time-consuming to schedule posts and build out a content calendar. When will the audience be most likely to engage? How do you capture the most attention on your content? What...
9% - fts/Best-Times-to-Post-on-Social-Beauty-Brands

The Roaring 2020s: The Explosion of Multi-Platform Advertising

Carol Hinnant, Chief Revenue Officer at Comscore, joins advertising and marketing leaders on the blue ribbon panel at the 2021 Variety Entertainment and Technology Summit. They discuss the challenging yet exciting nature of the multi-platform advertising...
56% - ights/Videos/Interview/The-Roaring-2020s-The-Explosion-of-Multi-Platform-Advertising

Fintech and traditional banks competition or symbiosis

In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
9% - ights/Blog/Fintech-and-traditional-banks-competition-or-symbiosis

Comscore Receives Prestigious BEST Award from Association for Talent Development

Comscore is proud to announce that it has been named a 2021 winner of the Association for Talent Development’s (ATD) BEST Award. Comscore is among 71 organizations from around the globe to receive the award this year.
9% - ights/Press-Releases/2021/9/Comscore-Receives-Prestigious-BEST-Award-from-Association-for-Talent-Development

Exclusive research: OTT in India

Comscore is delighted to share with you the latest OTT research paper: OTT in India: Full Stream Ahead.
9% - ights/Presentations-and-Whitepapers/2021/Exclusive-research-OTT-in-India

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
9% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
9% - ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
23% - ights/Blog/Television-and-Cross-Platform-Personification

New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
21% - ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement

Comscore Receives Prestigious ISO Certifications for Information Security and Privacy Information Management Systems

Comscore is proud to share that it has received ISO certifications for its information security and privacy information management systems.
30% - ights/Press-Releases/2021/9/Comscore-Receives-Prestigious-ISO-Certifications-for-Information-Security-and-Privacy-Information-Management-Systems