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Navegando no complexo panorama da medicao das redes sociais

En el vertiginoso mundo del marketing digital, donde cada interacción, comentario y "me gusta" pueden ser la diferencia entre el éxito y la irrelevancia, la capacidad para medir y analizar el contenido en redes sociales se ha convertido en un componente...
9% - ights/Blog/Navegando-el-complejo-panorama-de-la-medicion-de-redes-sociales

Comscore Awarded US Patent for Person-Level TV Audience Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
9% - ights/Press-Releases/2024/11/Comscore-Awarded-US-Patent-for-Person-Level-TV-Audience-Measurement

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
21% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
9% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
9% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
9% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Connected TV en Argentina, 2023

Comscore presenta su estudio de industria "Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023", respaldado por importantes compañías y asociaciones del ecosistema digital. Este informe explora los hábitos de consumo y las actitudes...
23% - ights/Presentations-and-Whitepapers/2024/Connected-TV-en-Argentina-2023

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
9% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
9% - ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
26% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York