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Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
9% - e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics

Consumer Health Data Privacy Notice

Consumer Health Data Privacy Notice
48% - ut/Consumer-Health-Data-Privacy-Notice

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
21% - ights/Press-Releases/2024/8/Horizon-Media-Taps-Comscore-as-Preferred-Contextual-Intelligence-Provider-to-Tackle-Signal-Loss-and-Privacy-Challenges

Comscore Reports Second Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.
9% - ights/Press-Releases/2024/8/Comscore-Reports-Second-Quarter-2024-Results

Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
9% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

Shifting Budgets To Increase Delivery In Underexposed Markets

CCR validates local delivery and highlights platform and partner incrementality
9% - e-Studies/Shifting-Budgets-To-Increase-Delivery-In-Underexposed-Markets

A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies

As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
9% - ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News

Comscore To Announce Second Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2024 on Tuesday, August 6th at 5:00 p.m. ET.
9% - ights/Press-Releases/2024/7/Comscore-To-Announce-Second-Quarter-2024-Financial-Results

A Shifting Homeowners Insurance Market

In recent years, the cost of property insurance has dramatically increased in some cases, placing a heavy burden on homeowners.
9% - ights/Blog/A-Shifting-Homeowners-Insurance-Market

A Business Finance Revolution

The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
30% - ights/Blog/A-Business-Finance-Revolution