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El impacto de la publicidad en videojuegos entre gamers en Mexico

Comscore, Inc. (Nasdaq: SCOR), empresa líder en medición de audiencias digitales, ha revelado los resultados de su primer estudio sobre la publicidad en videojuegos en México y Latinoamérica para 2024. El informe analiza en profundidad los hábitos y preferencias...
31% - ights/Press-Releases/2024/10/El-impacto-de-la-publicidad-en-videojuegos-entre-gamers-en-Mexico

2024 上半年臺灣社群媒體報告

2024年上半年台灣社群媒體報告，揭露了品牌在臺灣社群媒體環境中獲得競爭優勢的分析。
8% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Taiwan-edition

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
8% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Connected TV en Argentina, 2023

Comscore presenta su estudio de industria "Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023", respaldado por importantes compañías y asociaciones del ecosistema digital. Este informe explora los hábitos de consumo y las actitudes...
8% - ights/Presentations-and-Whitepapers/2024/Connected-TV-en-Argentina-2023

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
8% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
8% - ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights

Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias

Em conjunto com os patrocinadores Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko, apresentamos os principais resultados do primeiro estudo sobre publicidade em Gaming no Brasil e na América Latina. Essa análise abrangente investiga as preferências dos...
30% - ights/Presentations-and-Whitepapers/2024/Explorando-o-Universo-Gaming-no-Brasil

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
34% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Marketing en el Mundo del Gaming en México

Comscore, en colaboración con el Consejo de Investigación de Medios, desvela los hallazgos de su primer estudio sobre Gaming Advertising en México y América Latina.
31% - ights/Presentations-and-Whitepapers/2024/Marketing-en-el-Mundo-del-Gaming-en-Mexico

Fast Facts: Bhool Bhulaiyaa 3

Check out this quick infographic to learn about 'Bhool Bhulaiyaa 3' film's social buzz, the actors and film critics leading it, and the top post with the highest engagement.
8% - ights/Infographics/Fast-Facts-Bhool-Bhulaiyaa-3