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2023 Canadian Year in Review

Moving further into 2024, reflect on the changes in the digital media landscape throughout the previous year. In this in-depth webinar, we explored the evolving patterns in Canadian digital media consumption across diverse industries and platforms.
8% - ights/Presentations-and-Whitepapers/2024/2023-Canadian-Year-in-Review

ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
8% - ights/Blog/ID-Free-Targeting-that-Performs

Comscore adds Social Incremental audiences to its flagship

Comscore today announced the inclusion of social metrics in its MMX Platform suite for the United Kingdom and Spain.
8% - ights/Press-Releases/2024/4/Comscore-adds-Social-Incremental-audiences-to-its-flagship

Comscore Digital Insights

Comscore digital insights help a beauty brand understand their target audience with deeper psychographic targets​.
8% - e-Studies/Comscore-Digital-Psychographic-Insights-Empowers-a-Beauty-Brand

Getting Started With Privacy and Regulation

The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regulation.
8% - ights/Blog/Getting-Started-With-Privacy-and-Regulation

Comscore Congressional District CTV Index

Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
8% - ights/Presentations-and-Whitepapers/2024/Comscore-Congressional-District-CTV-Index

Redes Sociales en Latinoamérica: Perspectivas y Desafíos desde Argentina en 2024

Comscore, la principal compañía de medición de audiencias digitales presenta un resumen de las tendencias más relevantes en las redes sociales de la región
8% - ights/Presentations-and-Whitepapers/2024/Redes-Sociales-en-Latinoamerica-Perspectivas-y-Desafios-desde-Argentina-en-2024

MRC Accreditation for National and Local TV Household-Level Measurement

Comscore today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
8% - ights/Press-Releases/2024/3/MRC-Accreditation-for-National-and-Local-TV-Household-Level-Measurement

Tendencias Digitales 2024 en América Latina

Comscore revisa los principales cambios en los hábitos de consumo digital a través de industrias como retail, publishers, social media, entre otras.
8% - ights/Presentations-and-Whitepapers/2024/Tendencias-Digitales-2024-en-America-Latina

Comscore lance Social Incremental

Comscore today announced the inclusion of social metrics in its MMX Platform suite for the United Kingdom and Spain.
8% - ights/Press-Releases/2024/3/Comscore-adds-Social-Incremental-audiences-to-its-flagship-digital-measurement-tool