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The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
8% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game

Comscore Social Impact Report

Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
8% - e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword

Comscore Campaign Ratings Local

CCR Local Reporting helps advertisers gain person-level insights into campaign performance in the U.S. Top the U.S. Top 100 Ranked Markets + 29 Additional Markets Hispanic Markets​
8% - e-Studies/Comscore-Campaign-Ratings-Local

The Gambling Landscape in the UK

Explore the dynamic online gambling landscape in the UK and gain valuable insights into the crucial topics shaping this industry.
8% - ights/Presentations-and-Whitepapers/2024/The-Gambling-Landscape-in-the-United-Kingdom

Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
8% - ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical

Measure Advanced Audiences That Matter

CCR Advanced Audience reporting allows advertisers to identify key network partners reaching their unique custom audience segments
8% - e-Studies/Measure-Advanced-Audiences-That-Matter

Key Takeaways: Ponencia “Es lo mismo... ¡Pero no es igual! – Aedemo TV 2024

La semana pasada tuvo lugar el 39º Seminario AEDEMO TV, organizado por Insights + Analytics España. Este encuentro, reunió en Palma de Mallorca a grandes profesionales -agencias, medios y anunciantes- de la industria de los medios audiovisuales con un...
8% - ights/Presentations-and-Whitepapers/2024/Key-Takeaways-Aedemo-TV-2024

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
8% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube

Um olhar em Social media – Insights 2023 x 2024

Que tal uma visão sobre os principais aspectos de Social Media para você ter dados e insights sobre esta audiência que é uma grande oportunidade na nossa indústria? Confira o conteúdo do nosso último webinar Um Olhar em Social Media - Insights 2023 X...
8% - ights/Presentations-and-Whitepapers/2024/Um-olhar-em-Social-media-Insights-2023-x-2024

Comscore TV Local empowers cosmetic brand to identify stations that best reach their target audiences

Comscore TV local reporting empowers advertisers to identify stations that most reach their cosmetic brand's Broad-Based, Target, and 1P Audiences​.
32% - e-Studies/Comscore-TV-Local-empowers-cosmetic-brand-to-identify-stations-that-best-reach-their-target-audiences