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The Digital Battleground Obama vs. Romney

Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of...
8% - ights/Blog/The-Digital-Battleground-Obama-vs.-Romney

Validierte Impressions

This presentation on validated Campaign Essentials (vCE) was delivered at dmexco 2012 by Peter Bernschneider. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry.
8% - ights/Presentations-and-Whitepapers/2012/Validierte-Impressions

Digital Scarcity Improves the Economics of Online Advertising

comScore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose of this paper is to explore the economic factors currently...
8% - ights/Blog/location_16083

Magid Abraham talks about Facebook Inc.

comScore CEO Magid Abraham talks about Facebook Inc.'s initial public offering and the outlook for mobile advertising on the social-networking site.
8% - ights/Videos/Interview/Magid-Abraham-talks-about-Facebook-Inc

comScore Chairman Gian Fulgoni takes a look at latest advertising data for Facebook.

comScore Chairman Gian Fulgoni and CNBC's Julia Boorstin take a look at comScore's latest advertising data for Facebook.
8% - ights/Videos/Interview/comScore-Chairman-Gian-Fulgoni-takes-a-look-at-latest-advertising-data-for-Facebook

Jaime Agullo talks about Online Media Measurement Currency in Spain

comScore General Manager Jaime Agullo talks about Online Media Measurement Currency in Spain.
8% - ights/Videos/Interview/Jaime-Agullo-talks-about-Online-Media-Measurement-Currency-in-Spain

Mexicos Presidential Election Drives More than 3 Million People to Political Websites in June

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of visitation to political sites in Mexico leading up to the country’s July 1 presidential election. The report found that more than 3 million people visited...
8% - ights/Press-Releases/2012/8/Mexicos-Presidential-Election-Drives-More-than-3-Million-People-to-Political-Websites-in-June

Romneys Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online fundraising or online advertising.
8% - ights/Blog/Romneys-Online-Advertising-Ramps-Up-as-Obama-Ads-Tick-Down-in-July

Linda Abraham about global digital trends

Linda Abraham, comScore CMO and EVP of Global Product Development, in conversation with Matthew Bishop about global digital trends.
8% - ights/Videos/Interview/Linda-Abraham-about-global-digital-trends

comScore Chairman Gian Fulgoni comments on the latest advertising data

comScore Chairman Gian Fulgoni comments on the latest advertising data.
8% - ights/Videos/Interview/comScore-Chairman-Gian-Fulgoni-comments-on-the-latest-advertising-data