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The UK Mobile Gaming Landscape
Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis....
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ights/Blog/The-UK-Mobile-Gaming-Landscape
2009: The Epoch of Extended Web Content
Once upon a time, accessing content on the Web required the digital consumer to be tethered to their desktop computer, which was in turn attached to a phone line that enabled access to the Internet at blazing 56K speeds. The web-accessing Neanderthal...
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ights/Blog/2009-The-Epoch-of-Extended-Web-Content
Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?
I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
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ights/Blog/Why-is-Google-s-Market-Share-in-Hitwise-Data-So-Much-Higher-than-in-comScore-s
Is Linkedin Becoming an Essential Resource for Job Seekers?
A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job market is not merely an unfortunate byproduct of the...
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ights/Blog/Is-Linkedin-Becoming-an-Essential-Resource-for-Job-Seekers
Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search
Search Engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. They didn’t start out this way, but Google Page Rank gave birth to...
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ights/Blog/Searcher-Intent-Why-Vertical-Search-is-Now-Giving-Ground-to-Core-Search
Let’s Talk iPhone
As the buzz surrounding the purported release of the next generation of iPhones escalated in recent weeks, comScore has been studying the potential impact of a new iPhone on the mobile industry at large. We’re pleased to report that comScore’s analysis...
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ights/Blog/Let-s-Talk-iPhone
Oscar Efforts Successfully Court Younger Demographics Online
In yet another effort to court a younger demographic, Oscar producers picked 29-year-old Anne Hathaway and 33-year-old James Franco to host the famed awards show this year. It was an unusual choice not only because the two are not seasoned comedians—recent...
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ights/Blog/Oscar-Efforts-Successfully-Court-Younger-Demographics-Online
Planning for the Future of Media Planning?
With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the...
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ights/Blog/Planning-for-the-Future-of-Media-Planning
Online Poster Boy 2008
Social networking was the undisputed poster boy of the online world in 2008, finishing the year with a community representing 80% of the U.K.'s total online population.
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ights/Blog/Online-Poster-Boy-2008
comScore Social Essentials Shows that “Craftsman Experience” Doubles Social Media Reach and Drives More Visits to Sears Websites
One of the best things social media has done for marketing is to give it some creative energy again. Not since the 1999 Internet heyday have we seen brands innovate so many unique ways to generate audience “buzz” among a group of people they’re trying...
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ights/Blog/comScore-Social-Essentials-Shows-that-Craftsman-Experience-Doubles-Social-Media-Reach-and-Drives-More-Visits-to-Sears-Websites
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