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State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers...
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It’s a Social World: A Global Look at Social Networking

In case you missed it, comScore recently released a report on the global state of social networking, entitled It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. In the report, we examined the current state of social...
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Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a New Dog Old Tricks

“Why do some of my ad campaigns drive offline sales while others don’t?” This is one of the most common questions I receive from our clients, and the answer often resides – at least in part – in the quality of creative used. For this reason, I’m doing...
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A Look Back at the 2011 Holiday Shopping Season

With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy.
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Facebook Continues its Global Dominance, Claiming the Lead in Brazil

Brazil’s social networking market has a new leader. Earlier this week comScore released results showing that in December Facebook surpassed Orkut, becoming the largest social networking destination in Brazil for the first time.
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How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
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comScore Data on Apple iOS Featured at WWDC

On Monday, we were especially pleased to see comScore’s data featured prominently in the keynote kicking off Apple’s Worldwide Developer Conference (WWDC) in San Francisco. There’s nothing like a 20’ tall pie chart to make a data wonk smile!
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What does the Louis CK Experiment Mean for the Future of Digital Content Distribution?

Ever since leading comedian Louis CK announced the release of his new stand-up comedy special for $5 over his website louisck.net, the media has been abuzz about the potential for this sort of digital distribution model to be successful and shift the...
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Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace

The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and raw potential of the unclaimed market has meant that...
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The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1...
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