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Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
8% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

All Eyes on NFL Football in Los Angeles CA

In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.
8% - ights/Blog/All-Eyes-on-NFL-Football-in-Los-Angeles-CA

Comscore and AWS announce access to census-level analytics in new data delivery partnership

Comscore and AWS announce access to census-level analytics in new data delivery partnership. Comscore continues to innovate to meet the challenges of signal loss while also enabling broadcasters and other publishers to achieve revenue growth.
8% - ights/Blog/Comscore-and-AWS-announce-access-to-census-level-analytics-in-new-data-delivery-partnership

Comscore In Conversation with the Green Bay Packers

A Data-Driven Approach for Winning Insights on Sports and Fans
8% - ights/Blog/Comscore-In-Conversation-with-the-Green-Bay-Packers

A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in the United States.
8% - ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks

NFL Football Drives Impressive Ratings in Kansas City MO

Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves.
8% - ights/Blog/NFL-Football-Drives-Impressive-Ratings-in-Kansas-City-MO

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
8% - ights/Blog/Un-Identifying-the-Future-of-Advertising

O Novo Consumo de Mídia

Os dados podem ser um mapa para você se preparar para aproveitar o futuro do marketing e da publicidade: confira o material O Novo Consumo de Mídia, que está disponível para download.
8% - ights/Presentations-and-Whitepapers/2023/O-Novo-Consumo-de-Midia

The 2023 Holiday Checklist

Comscore's programmatic targeting division, Proximic by Comscore, and leading ad tech platform Nexxen teamed up to help you discover the biggest advertising trends set to shape this year's peak shopping season.
8% - ights/Presentations-and-Whitepapers/2023/The-2023-Holiday-Checklist-Presentation

NFL and College Football Dominate in Detroit MI

It was all about football this week in the Detroit, MI market.
8% - ights/Blog/NFL-and-College-Football-Dominate-in-Detroit-MI