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Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from...
8% - ights/Blog/Twitter-Traffic-Explodes-And-Not-Being-Driven-by-the-Usual-Suspects

Instant Messaging Most Popular Online Activity in France

comScore today released the results of a study of Web usage in France, based on data from the comScore World Metrix audience measurement service.
8% - ights/Press-Releases/2009/4/Instant-Messaging-Most-Popular-Online-Activity-in-France

How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”
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The comScore Data Passport - First Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal.
8% - ights/Presentations-and-Whitepapers/2009/comScore-Data-Passport-First-Half-2009

Half of Spanish Internet Users Read Newspapers Online

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on the online readership habits of newspaper site visitors in Spain, based on data from the comScore World Metrix audience measurement service.
8% - ights/Press-Releases/2009/3/Half-of-Spanish-Internet-Users-Read-Newspapers-Online

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking...
8% - ights/Blog/Getting-Beyond-Big-and-How-to-Make-14-Billion-Video-Streams-a-Month-Count

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site...
8% - ights/Blog/OMMA-Global-Hollywood

UK iPhone Users

comScore today unveiled for the first time its data describing iPhone users in the United Kingdom, finding that 93 per cent of iPhone owners accessed mobile media in January.
8% - ights/Press-Releases/2009/3/UK-iPhone-Users

SES New York Wrap Up

Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were...
8% - ights/Blog/SES-New-York-Wrap-Up

Hulu Video Viewing Increases in February

comScore today released February 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12-percent versus January due mainly to the month...
8% - ights/Press-Releases/2009/3/Hulu-Video-Viewing-Increases-in-February