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Comscore Transforms Local and National Ad Campaigns

Comscore today unveiled a significant update to its Comscore Campaign Ratings (CCR). This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.
20% - ights/Press-Releases/2024/2/Comscore-Transforms-Local-and-National-Ad-Campaigns

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between...
20% - ights/Press-Releases/2024/2/With-Elections-Approaching-New-TargetSmart-Comscore-Partnership-Empowers-Progressive-Advertisers

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
19% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

Comscore Campaign Ratings Local

In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
20% - ights/Presentations-and-Whitepapers/2024/Comscore-Campaign-Ratings-Local

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
32% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game

Comscore Social Impact Report

Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
12% - e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword

Comscore Campaign Ratings Local

CCR Local Reporting helps advertisers gain person-level insights into campaign performance in the U.S. Top the U.S. Top 100 Ranked Markets + 29 Additional Markets Hispanic Markets​
14% - e-Studies/Comscore-Campaign-Ratings-Local

The Gambling Landscape in the UK

Explore the dynamic online gambling landscape in the UK and gain valuable insights into the crucial topics shaping this industry.
16% - ights/Presentations-and-Whitepapers/2024/The-Gambling-Landscape-in-the-United-Kingdom

Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
17% - ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical

Measure Advanced Audiences That Matter

CCR Advanced Audience reporting allows advertisers to identify key network partners reaching their unique custom audience segments
14% - e-Studies/Measure-Advanced-Audiences-That-Matter