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comScore Brand Crosses India
45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
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ights/Blog/comScore-Brand-Crosses-India
comScore and i360 Team Up to Provide Digital Marketing Insights
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior...
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ights/Press-Releases/2012/4/comScore-and-i360-Team-Up-to-Provide-Digital-Marketing-Insights
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising
comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
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ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
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ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets
comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement
comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
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ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement
comScore Announces Trees for the Future Program
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ights/Press-Releases/2008/07/comScore-Announces-Trees-for-the-Future-Program
comScore Receives MRC Accreditation for comScore Direct Service
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for its comScore Direct service, which provides filtered census data for publishers in accordance...
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ights/Press-Releases/2011/4/comScore-Receives-MRC-Accreditation-for-comScore-Direct-Service
comScore Expands Presence in Asia Pacific Region with Key Hires
Regional, April 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J...
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ights/Press-Releases/2013/4/comScore-Expands-Presence-in-Asia-Pacific-Region-with-Key-Hires
comScore Launches AdEffx Campaign Essentials™ in Europe
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after...
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ights/Press-Releases/2011/4/comScore-Launches-AdEffx-Campaign-Essentials-in-Europe
comScore Announces the Beta Release of Mobile Metrix in Ireland
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Beta launch of Mobile Metrix® in Ireland for reporting of mobile browser and app audiences on smartphones and tablets.
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ights/Press-Releases/2014/10/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-Ireland
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