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Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
19% - ights/Blog/What-are-the-most-used-social-media-apps-among-Gen-Z

European Box Office: Engaging Audiences and Future Forecast

Latest European cinema trends: 2023 box office performance across Europe including the full-year forecast
20% - ights/Presentations-and-Whitepapers/2023/European-Box-Office-Engaging-Audiences-and-Future-Forecast

The rise of short form video in India

The uptake of short form video format on social networks has been breathtaking
7% - ights/Infographics/The-rise-of-short-form-video-in-India

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
14% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
20% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution

Advertising to Gen Z

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
16% - ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z

What are the most visited social media platforms among Gen Z

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time.
20% - ights/Blog/What-are-the-most-visited-social-media-platforms-among-Gen-Z

Indianapolis IN Start Your Engines

It was one of the biggest weekends of the year for residents of Indianapolis, IN, as the city welcomed the 107th Indianapolis 500 to the city’s Motor Speedway.
14% - ights/Blog/Indianapolis-IN-Start-Your-Engines

State of the Nation & AGM 2023

With the competitive media landscape changing at pace in 2023, the Year in Review is a full wrap of 2022 from a holistic view of digital, social, advertising, and gaming consumers to better understanding audience insights in Canada and from a global perspective.
19% - ights/Presentations-and-Whitepapers/2023/State-of-the-Nation-AGM-2023

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
18% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit