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プログラマティック広告:ブランド指標と配信指標への影響、そして広告主が効果を高めるためにできること
Programmatic adoption has continued to soar across the globe bringing with it numerous potential benefits. With these benefits though, issues of transparency and media quality have come to the forefront as advertisers and their agencies evaluate whether...
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ights/Presentations-and-Whitepapers/2017/Programmatic-Advertising-The-Impact-on-Brand-and-Delivery-Metrics
France Top 20 May 2014
In April 2014, 47.8 million people in France went online via their desktop or laptop, while 40.4 million watched videos online. Google lead the website rankings with 44.8 million Unique Visitors, followed by Microsoft Sites (32.4 million) and Facebook...
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ights/Rankings/France-Top-20-May-2014
Germany Top 20 June 2014
58 million users in Germany accessed the internet through their desktop computers or laptops in June 2014, while 44.6 million people watched videos online.
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ights/Rankings/Germany-Top-20-June-2014
Globales Box Office Reporting
Tracking 99% of screens throughout the U.S. and Canada, and 95% of the global box office
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ducts/Movies/Global-Box-Office-Reporting
Media and Advertising: The Past, Present and Future
Comscore is celebrating its 20th year in business. To help us commemorate the occasion, some of our trusted partners and clients were gracious enough to share their thoughts on how the media and advertising industry has evolved since 1999 – and what the...
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ights/Videos/Interview/Media-and-Advertising-The-Past-Present-and-Future
How COVID-19 is Changing the Way Americans Engage With Streaming Services
In this blog post, we use data from Comscore’s Total Home Panel to examine changes in the ways U.S. audiences access connected devices in their home, with a focus on engagement with streaming services.
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ights/Blog/How-COVID-19-is-Changing-the-Way-Americans-Engage-With-Streaming-Services
The role of the research sector in supporting the European Union’s privacy-safe digital vision
Comscore's Chief Privacy Officer Veronica Torres recently joined a delegation of privacy and compliance leaders, hosted by data and insights trade association ESOMAR, to raise awareness of the role the research sector can play in supporting the European...
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ights/Videos/Interview/The-role-of-the-research-sector-in-supporting-the-European-Union-s-privacy-safe-digital-vision
TubeMogul Integrates comScore vCE into its Video Platform in Australia and New Zealand
comScore, Inc. and TubeMogul today announced a partnership in Australia and New Zealand that delivers brand advertisers another independent, DSP-integrated audience verification solution.
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ights/Press-Releases/2015/6/TubeMogul-Integrates-comScore-vCE-into-its-Video-Platform-in-Australia-and-New-Zealand
2015 Global Digital Future in Focus
In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see.
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ights/Presentations-and-Whitepapers/2015/2015-Global-Digital-Future-in-Focus
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
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ights/Videos/Interview/Half-Of-Biggest-Publishers-Have-Viewability-Problem
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