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Contextual Targeting Solution
Contextual Targeting through robust pre-bid inventory filters that help marketers and media companies reach valuable audiences without cookies and achieve brand-safe, relevant campaign delivery across desktop, mobile, CTV, and podcasts.
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ducts/Programmatic-Targeting/Contextual-Targeting-Solution
Using Comscore insights to understand the consumer journey
In a previous report on the fast-moving consumer goods (FMCG) sector, Comscore revealed that the UK’s digital food retail audience is the largest in Europe.
11% -
e-Studies/Using-Comscore-insights-to-understand-the-consumer-journey
Increasing in-target delivery with Centro
Comscore pre-bid insights substantially increased in-target delivery for Cento clients
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e-Studies/Increasing-in-target-delivery-with-Centro
Shifting Budgets To Increase Delivery In Underexposed Markets
CCR validates local delivery and highlights platform and partner incrementality
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e-Studies/Shifting-Budgets-To-Increase-Delivery-In-Underexposed-Markets
Consumable Partners with Comscore to Showcase Incremental Audience Reach
Comscore Digital Data Helps Advertisers Maximize Audio Campaign Reach
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e-Studies/Consumable-Partners-with-Comscore-to-Showcase-Incremental-Audience-Reach
Comscore Campaign Ratings Extended Demographics by Publisher
A multi-national pharmaceutical client seeks to identify the channels most effective at reaching high-income households.
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e-Studies/CCR-Validates-Delivery-Across-All-Screens-Against-Audience-Cohorts-Beyond-Traditional-Demographics
Action Lift
Comscore proves impact of digital campaign by showing Action lift at online checkout and helps optimize campaign based on publisher performance.
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e-Studies/Action-Lift-Helps-Optimize-Campaign-Based-on-Publisher-Performance
Data Explorer
Power your pitches and show true ROI with Data Explorer, Powered by Shareablee.
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ducts/Social/Data-Explorer
Facebook and Twitter Most European Users Between 15-24 Years Old
The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to...
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ights/Infographics/Facebook-and-Twitter-Most-European-Users-Between-15-24-Years-Old
Facebook is Nr.1 Social Network in 15 of 18 European Markets
By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks in each case a home grown site with audiences larger than Facebook.
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ights/Infographics/Facebook-is-Nr1-Social-Network-in-15-of-18-European-Markets
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