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Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. comScore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies....
7% - ights/Presentations-and-Whitepapers/2015/Top-3-Digital-Trends-to-Consider

Will digital ads outpace TV?

Discussing the future of advertising and television in the digital age with Gian Fulgoni, Chairman Emeritus & Co-Founder of comScore Inc.
7% - ights/Videos/Interview/Will-digital-ads-outpace-TV

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling,...
7% - ights/Presentations-and-Whitepapers/2016/Effect-of-Viewability-On-Lift-A-Story-in-Four-Simple-Graphs

Using Verification to bring out the Quality in Programmatic

Using Verification to bring out the Quality in Programmatic
7% - ights/Presentations-and-Whitepapers/2015/Using-Verification-to-bring-out-the-Quality-in-Programmatic

The frontrunners in e-commerce

Gian Fulgoni, comScore Executive Chairman, discusses digital commerce in Q1 and the big businesses that dominate the space. Fulgoni also gives perspective to the way the government collects data such as retail sales.
7% - ights/Videos/Interview/The-frontrunners-in-e-commerce

THIS could boost ad spending

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption. Gian Fulgoni explains that total time spent watching television hasn't declined but fragmented into different formats and platforms.
7% - ights/Videos/Interview/THIS-could-boost-ad-spending

comScore's read on Black Friday

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses growing online sales, and traffic in stores this Black Friday weekend on CNBC.
7% - ights/Videos/Interview/comScores-read-on-Black-Friday

It's a Cross-Platform World: Insights Into Today's Digital Consumer

In his participation to STIMA Congress, Stuart Wilkinson, Head of Industry Relations outlined the lessons that comScore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy...
7% - ights/Presentations-and-Whitepapers/2015/Its-a-Cross-Platform-World-Insights-Into-Todays-Digital-Consumer

Viewable, human, brand safe impressions and their role in the future of programmatic

Viewable, human, brand safe impressions and their role in the future of programmatic
7% - ights/Presentations-and-Whitepapers/2015/Viewable-human-brand-safe-impressions-and-their-role-in-the-future-of-programmatic

A Kellogg Case Study: Only Real Impressions Matter

A Kellogg Case Study: Only Real Impressions Matter
7% - ights/Presentations-and-Whitepapers/2015/A-Kellogg-Case-Study-Only-Real-Impressions-Matter