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How ‘media singularity’ will change the world
How ‘media singularity’ will change the world
7% -
ights/Presentations-and-Whitepapers/2015/How-media-singularity-will-change-the-world
The Future of Mobile Measurement
Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managing Director, Indonesia, Mark Chamberlain and comScore...
7% -
ights/Presentations-and-Whitepapers/2015/The-Future-of-Mobile-Measurement
The Value of a Digital Ad
Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
7% -
ights/Presentations-and-Whitepapers/2015/ad-tech-New-Zealand-The-Value-of-a-Digital-Ad
Consumers' Multi-Media Path to Purchase
Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop.
7% -
ights/Presentations-and-Whitepapers/2014/Consumers-MultiMedia-Path-to-Purchase
Finland Top 20 March 2014
March 2014 saw a slight increase in total internet users in comparison to February 2014, with nearly 3.6 million people going online via a desktop PC or laptop. While the Top 5 Online Properties remained the same in comparison to February, a Month-on-Month...
7% -
ights/Rankings/Finland-Top-20-March-2014
Finland Top 20 February 2014
Google topped the list of Top Online Properties, reaching more than 3.4 million people with its online offerings. Leading publishers Sanoma Group and Alma Media rank at 2nd and 3rd position, reaching 95.8% and 95.0% of the total online population, respectively. Yleisradio...
7% -
ights/Rankings/Finland-Top-20-February-2014
5 Principles of comScore Total Video
As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is...
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ights/Presentations-and-Whitepapers/2014/5-Principles-of-comScore-Total-Video
Online Media Measurement: It’s Not Like Betamax Vs VHS
Josh Chasin, comScore Chief Research Officer, attended the BeetTV Video Ad Fraud & Viewability Leadership Summit in June. In this interview with Robert Andrews, Josh talks about validated Campaign Essentials.
7% -
ights/Videos/Interview/Online-Media-Measurement-It-s-Not-Like-Betamax-Vs-VHS
Travel in Argentina
This report analyzes the behavior of online audiences within the Travel Category in Argentina. In addition to a comparison between Latin America and the rest of the world, this report explores important data from U.S. and Argentina.
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ights/Presentations-and-Whitepapers/2015/Travel-in-Argentina
State of the Canadian Online Retail Market
While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June...
7% -
ights/Presentations-and-Whitepapers/2016/State-of-the-Canadian-Online-Retail-Market
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