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As worlds collide: impact and effectiveness in advertising to Gen Z

The 2023 IAB NewFronts will gather thousands of brands, agencies, media buyers, and technology providers.
7% - ights/Presentations-and-Whitepapers/2023/As-worlds-collide-impact-and-effectiveness-in-advertising-to-Gen-Z

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2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
7% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-2020

Average Hours spent on Social Networking Sites per Visitor across Europe

Spanish Internet users between the age of 15-24 spent most time on Social Networking sites with an average of 11 hours in December 2010, followed by 15-24 year olds from the UK and Italy. 35-54 year old Internet users in the UK spent on average more time...
7% - ights/Infographics/Average-Hours-spent-on-Social-Networking-Sites-per-Visitor-across-Europe

Email Behavior Shifts in Asia Pacific

comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009.  Within the region, markets showed...
7% - ights/Infographics/Email-Behavior-Shifts-in-Asia-Pacific

Al Jazeera Percent of Page Views by Region in 2010

Middle Eastern news network Al Jazeera credited 63.5 percent of its total page views in 2010 to the Middle East - Africa region. North America held the 2nd place majority with 16.7 percent of pages viewed in 2010.
7% - ights/Infographics/Al-Jazeera-Percent-of-Page-Views-by-Region-in-2010

Regional Traffic to Auto Manufacturer Websites

The top 10 global auto manufacturer websites vary dramatically by their share of visitors from various global regions. Europeans represented the majority of visitors to the world's largest auto site, Volkswagon, while also commanding a strong share of...
7% - ights/Infographics/Regional-Traffic-to-Auto-Manufacturer-Websites

U.K. Leads World in Entertainment News Reach

The U.K. led the globe with the largest percentage of online users visiting entertainment news destinations in September, with half the population doing so. The U.S. closely followed with nearly 49% reached, with 48.4% of Vietnam online users checking...
7% - ights/Infographics/UK-Leads-World-in-Entertainment-News-Reach

Top 10 Countries by Online Banking Penetration

Canada leads all countries in terms of its share of Internet users who access online banking sites each month at nearly 65%, with the Netherlands a close second at 61%. North America, Europe and Australia feature prominently among the top ten, all of...
7% - ights/Infographics/Top-10-Countries-by-Online-Banking-Penetration

Mobile Behaviors Across Japan United States and Europe

The U.S. displayed the strongest penetration of social networking on mobile phones with 21.3% of mobile users doing so in June. Mobile users in Japan were most likely to watch TV or video on their phones (22%), while Europeans were most likely to listen...
7% - ights/Infographics/Mobile-Behaviors-Across-Japan-United-States-and-Europe