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Anzu Partners With Comscore’s Flagship Cross-Platform Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising...
21% - ights/Press-Releases/2024/6/Anzu-Partners-With-Comscore-s-Flagship-Cross-Platform-Solution

Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
21% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-US

Top US Websites

Holiday-Related Content Drove December Web Activity, According to comScore Media Metrix Top 50 Online Property Ranking
21% - ights/Press-Releases/2006/01/Top-US-Websites

Understanding Creative Drivers of Online Video Engagement

comScore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. comScore and AOL present a review of key study findings and several case...
21% - ights/Presentations-and-Whitepapers/2012/Understanding-Creative-Drivers-of-Online-Video-Engagement

comScore Introduces Innovation to Validate Online Campaign Delivery in Germany

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the German launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
21% - ights/Press-Releases/2012/3/comScore-Introduces-Innovation-to-Validate-Online-Campaign-Delivery-in-Germany

Best Practices for Brand Building in the Social Media Marketplace

comScore Co-Founder and CMO Linda Abraham and Buddy Media CEO and Founder Mike Lazerow present insights on how brands can optimize their social marketing programs and evaluate their effectiveness using metrics that matter.
21% - ights/Presentations-and-Whitepapers/2012/Best-Practices-for-Brand-Building-in-the-Social-Media-Marketplace

Understanding Subscriber Behaviors for Mobile Operators

This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform.
21% - ights/Presentations-and-Whitepapers/2013/Understanding-Subscriber-Behaviors-for-Mobile-Operators

Is it Time for a Renaissance in Advertising

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
21% - ights/Presentations-and-Whitepapers/2011/Is-it-Time-for-a-Renaissance-in-Advertising-Webinar

The Future of Internet Advertising

With Russia poised to become the biggest online population in Europe, the potential for online advertising has never been more apparent. September will see the Russian Internet population exceed 50m people for the first time, and in this presentation...
21% - ights/Presentations-and-Whitepapers/2011/The-Future-of-Internet-Advertising

State of the Internet in Q3 2012

This quarterly analysis explores key Internet trends in Q3, as well as what to watch for in 2013.
21% - ights/Presentations-and-Whitepapers/2012/State-of-the-Internet-in-Q3-2012