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Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences
Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
20% -
ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences
Comscore Appoints Industry Change-Maker Frank Friedman
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
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fts/Comscore-Appoints-Industry-Change-Maker-Frank-Friedman
Search Marketing for Consumer Packaged Goods Companies
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ights/Press-Releases/2007/10/Search-Marketing-for-Consumer-Packaged-Goods-Companies
U.S. Online Holiday Spending Approaches 25 Billion for the Season
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent...
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ights/Press-Releases/2011/12/U.S.-Online-Holiday-Spending-Approaches-25-Billion-for-the-Season
64 Percent of UK Online Video Audience Exposed to Video Ads in January
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80...
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ights/Press-Releases/2012/3/64-Percent-of-UK-Online-Video-Audience-Exposed-to-Video-Ads-in-January
comScore Releases the 2012 U.S. Digital Future in Focus
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile...
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ights/Press-Releases/2012/2/comScore-Releases-the-2012-U.S.-Digital-Future-in-Focus
Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines...
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ights/Press-Releases/2012/3/Social-Networking-Eclipses-Portals-as-the-Most-Engaging-Web-Activity-in-Latin-America
The Lure of TV Advertising for Internet Businesses
I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
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ights/Blog/The-Lure-of-TV-Advertising-for-Internet-Businesses
comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years...
20% -
ights/Press-Releases/2011/12/comScore-Announces-Appointment-of-Bert-Miklosi-as-Vice-President-of-CPG-Marketing-Solutions
comScore Products Certified in Europe by ABC and OJD
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations,...
20% -
ights/Press-Releases/2012/8/comScore-Products-Certified-in-Europe-by-ABC-and-OJD
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