Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year
RESTON, VA, February 9, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.
“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, Comscore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.”
To download a complimentary copy of 2012 U.S. Digital Future in Focus report, please visit: http://www.comscore.com/2012USDigitalFutureinFocus
Key insights from the 2012 U.S. Digital Future in Focus include:
Facebook-Led Social Media Market is Redefining Communication in the Digital and Physical Worlds
Bing Gains Ground in Search
Online Video Boom Signals Sea Change in Video Ecosystem
Digital Advertising Enters Era of Increased Accountability as Brand Dollars Continue to Shift Online
Smartphone and Tablets Fuel the Rise of the Digital Omnivore
E-Commerce is Back and Better Than Ever
Webinar - 2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
Join Eli Goodman, Comscore Media Evangelist, on Wednesday February 22nd at 2 PM EST, as he shares key insights from the 2012 U.S. Digital Future in Focus report and discusses what these trends mean for today’s marketers. For more information and to register, please visit: http://www.comscore.com/2012_Future_in_Focus_Webinar
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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