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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
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The Top 10 Digital Media Trends of 2010

2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising dollars to the medium.
14% - ights/Blog/The-Top-10-Digital-Media-Trends-of-2010

5 Things Every Marketer Should Know About Mobile Commerce

With m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers.
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comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being...
14% - ights/Blog/comScore-Video-Measurement-Leading-the-Upfronts

Lecciones Aprendidas en Publicidad Digital

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
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If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question...
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Deinfluencing Unwrapped

When is influence not influence?
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Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
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Otimização de Campanhas Digitais: Viewability, entrega no target, brand safety e anti-fraude como fortes aliados do ROI

Em um ecossistema cada vez mais complexo, verificar a entrega da sua campanha, ou seja, o real destino do seu investimento, é fundamental! Durante essa apresentação, Luciana Burger, Managing Director da comScore Brasil, e Rodrigo Rocha, Account Sales...
14% - ights/Presentations-and-Whitepapers/2017/Otimizacao-de-Campanhas-Digitais-Viewability-entrega-no-target-brand-safety-e-anti-fraude-como-fortes-aliados-do-ROI

comScore Enhances Online Video Measurement to Better Align with TV

I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
14% - ights/Blog/comScore-Enhances-Online-Video-Measurement-to-Better-Align-with-TV