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Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
15% - ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future

Comscore Signs Agreement with TheWrap for Digital Audience Measurement

Comscore today announced an agreement to provide TheWrap, the leading digital-first news organization covering the business of entertainment and media via digital, print and live events, with Comscore’s industry-leading digital audience measurement.
5% - ights/Press-Releases/2021/6/Comscore-Signs-Agreement-with-TheWrap-for-Digital-Audience-Measurement

Covid 19 Efecto cocooning

El 14 de marzo de 2020 se declara el Estado de Alarma en nuestro país y, acompañado de un confinamiento domiciliario estricto y sin precedentes, provocará el inicio de una nueva forma de vida para toda la población, sin excepciones. No es de extrañar...
5% - ights/Blog/Covid-19-Efecto-cocooning

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
11% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America

Best opening weekend box office haul for "F9" since 2019's "Star Wars"

Paul Dergarabedian, Senior Media Analyst at Comscore, joins CNBC's Worldwide Exchange to discuss the box office, after "F9" hauled in $70M in its domestic opening weekend.
5% - ights/Videos/Box-Office-Bites/Best-opening-weekend-box-office-haul-for-F9-since-2019-s-Star-Wars

The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
11% - ights/Presentations-and-Whitepapers/2021/The-Importance-of-Purpose-Fact-Pack

Comscore Announces Spectacular Box Office Recovery in France

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
19% - ights/Press-Releases/2021/6/Comscore-Announces-Spectacular-Box-Office-Recovery-in-France

Sports TV it s always the season part 1

There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
11% - ights/Blog/Sports-TV-it-s-always-the-season-part-1

Comscore Publishes New Research Examining Future of App Measurement

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That’s why Comscore is excited to publish its latest whitepaper exploring the future...
11% - ights/Press-Releases/2021/6/Comscore-Publishes-New-Research-Examining-Future-of-App-Measurement

App Tracking Transparency and the Future of App Measurement

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement...
11% - ights/Presentations-and-Whitepapers/2021/App-Tracking-Transparency-and-the-Future-of-App-Measurement