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Visao geral do mercado educacional

O cenário de e-learning no Brasil volta a atingir 62,3% no país, representando mais de 78,7 MM de visitantes únicos na categoria. Para isso, a Comscore analisou o desempenho do aprendizado digital para entender como os usuários utilizam sites de e-learning,...
32% - ights/Infographics/Visao-geral-do-mercado-educacional

Movie theaters hope Memorial Day weekend kicks off return of the big screen

Movie theaters are back in business and hoping for their first blockbuster weekend in more than a year. Summer earnings in 2020 were down 96 percent from the year before, but easing restrictions have Hollywood insiders hopeful that the industry will bounce...
5% - ights/Videos/Interview/Movie-theaters-hope-Memorial-Day-weekend-kicks-off-return-of-the-big-screen

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
5% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

Comscore today announced it has signed a renewal agreement with Minute Media for the use of Comscore’s granular digital audience measurement solutions.
5% - ights/Press-Releases/2021/6/Comscore-Signs-Multi-Year-Deal-with-Minute-Media-for-Digital-Audience-Measurement

2021 a new dawn; but is it day zero, or can we look back too?

The past 12 months have transformed travel habits. Here's how a multi-year trend analysis can help assess where we are now, and where things might end up.
11% - ights/Blog/2021-a-new-dawn-but-is-it-day-zero-or-can-we-look-back-too

Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

How on earth are you supposed to function in the party and entertainment space when people can’t gather, let alone build engaging experiences and spread joy? That’s exactly the dilemma Julie Roehm faced in 2020 as she took on the Chief Marketing and Experience...
16% - ights/Blog/Spreading-Joy-Throughout-Beyond-The-Pandemic-with-Julie-Roehm

Giochi online in Europa

In this week’s edition of Comscore Snapshots we look at the online gaming landscape in Europe. We include statistics for the EU5 region: France, Germany, Italy, Spain, and the UK. Our analysis covers websites and mobile apps where consumers can find information...
16% - ights/Blog/Online-Gaming-in-Europe

Indicadores cualitativos cual utilizar

El interfaz de Comscore supone una herramienta de alto valor para el conocimiento de la audiencia de miles de soportes. Sin embargo, muchas veces los usuarios se centran en el uso de indicadores cuantitativos sin profundizar en indicadores de calidad...
5% - ights/Blog/Indicadores-cualitativos-cual-utilizar

Southeast Asian Networks in the US Are a Hit with Luxury Automotive Intenders

Automotive buyers may not need to look far to reach TV households that are ready to spend more on a new vehicle. Comscore’s TV Advanced Audiences measurement finds that Southeast Asian networks draw strong audiences amongst households that are highly...
5% - ights/Infographics/Southeast-Asian-Networks-in-the-US-Are-a-Hit-with-Luxury-Automotive-Intenders

"F9" International Edition

Universal Pictures’ “F9” is the No. 1 movie in the world this weekend as it kicked off its international run in eight markets including Korea, Hong Kong, Russia, the Middle East and China.
11% - ights/Videos/Box-Office-Bites/F9-International-Edition