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National TV Trends Full Year Wrap-Up and 2022 Insights

To help you get a sense of the current TV landscape, we’re sharing the most popular networks and TV broadcasts of 2021 as well as the biggest trends to look out for in 2022.
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Leveraging Podcasts with the Podscribe Solution QA Between Comscore and AdsWizz

Last year, Comscore and Adswizz launched their partnership on the PodScribe solution, which provides targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe is a scalable solution using advanced speech-to-text...
12% - ights/Blog/Leveraging-Podcasts-with-the-Podscribe-Solution-QA-Between-Comscore-and-AdsWizz

Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
12% - ights/Blog/Mobile-Contactless-Payments-Rise-to-the-Centre-as-Mobile-Device-Focus-Grows

Respecting Privacy in Online Measurement: Comscores Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world where...
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O Futuro dos Dados – Tendências e Novidades 2024

O comportamento do consumidor e a mídia estão mudando e as audiências também! Assim, para que você fique por dentro de dados e tendências que trarão insights para este momento e que podem contribuir para diferenciar e alavancar as suas estratégias digitais,...
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Evento rio.Futuro: Realidade digital hoje no Brasil e América Latina

Luciana Burger apresentou insights e as principais tendências no digital, além de analisar como o Brasil está posicionado diante desse cenário em comparação com outros países da América Latina.
12% - ights/Presentations-and-Whitepapers/2017/Evento-rio.Futuro-Realidade-digital-hoje-no-Brasil-e-America-Latina

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
12% - ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages

Radiohead Freeloaders Abound, But Does the Business Model Work?

There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective....
12% - ights/Blog/Radiohead-Freeloaders-Abound-But-Does-the-Business-Model-Work

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become...
12% - ights/Blog/Consider-Both-Sales-Lift-and-Reach-When-Using-Online-Advertising-to-Grow-Offline-Sales

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern...
12% - ights/Blog/ARF-Holds-Kickoff-Meeting-for-Online-Research-Quality-Council-ORQC