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Comscore Announces New Agreement with DECAL for Premium Video Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore’s industry-leading census-level...
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Comscore Continues Measurement Innovation with New US Patent for CTV OTT and Video Ad Effectiveness

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for Analyzing the Effectiveness...
5% - ights/Press-Releases/2021/2/Comscore-Continues-Measurement-Innovation-with-New-US-Patent-for-CTV-OTT-and-Video-Ad-Effectiveness

O mercado de OTT Video Content no Brasil

Uma análise sobre a evolução, demografia e comportamento do mercado de OTT Video Content no Brasil
25% - ights/Blog/O-mercado-de-OTT-Video-Content-no-Brasil

dentsu Media to Use Comscore for Local Television in 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu’s M1 advanced audiences platform to its...
11% - ights/Press-Releases/2021/2/dentsu-Media-to-Use-Comscore-for-Local-Television-in-2021

Victory Channel Selects Comscore for its National Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the...
5% - ights/Press-Releases/2021/2/Victory-Channel-Selects-Comscore-for-its-National-Television-Measurement

Rankings Comscore donde queda el engagement

Mucho se ha hablado recientemente respecto a la necesidad de mover a la industria de medios a nuevas mediciones en aras de valorar la calidad. En Comscore nos conocen generalmente por nuestros rankings de audiencia, sin embargo, hay indicadores adicionales...
11% - ights/Blog/Rankings-Comscore-donde-queda-el-engagement

Rankings Comscore donde queda el engagement Colombia

Mucho se ha hablado recientemente respecto a la necesidad de mover a la industria de medios a nuevas mediciones en aras de valorar la calidad. En Comscore nos conocen generalmente por nuestros rankings de audiencia, sin embargo, hay indicadores adicionales...
11% - ights/Blog/Rankings-Comscore-donde-queda-el-engagement-Colombia

Rankings Comscore donde queda el engagement Peru

Mucho se ha hablado recientemente respecto a la necesidad de mover a la industria de medios a nuevas mediciones en aras de valorar la calidad. En Comscore nos conocen generalmente por nuestros rankings de audiencia, sin embargo, hay indicadores adicionales...
5% - ights/Blog/Rankings-Comscore-donde-queda-el-engagement-Peru

Comscore Reports TV Viewing Engagement for Week Ending February 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.
11% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-February-7-2021

Perspectivas del Escenario Digital Latinoamericano

A principios de 2020, nadie podía predecir el año que se avecinaba. Con la llegada de la pandemia del coronavirus las empresas se vieron afectadas por una oleada tras otra de cambios y modificaciones en el comportamiento de sus audiencias. A lo largo...
5% - ights/Presentations-and-Whitepapers/2021/Perspectivas-del-Escenario-Digital-Latinoamericano