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Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
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ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights
Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias
Em conjunto com os patrocinadores Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko, apresentamos os principais resultados do primeiro estudo sobre publicidade em Gaming no Brasil e na América Latina. Essa análise abrangente investiga as preferências dos...
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ights/Presentations-and-Whitepapers/2024/Explorando-o-Universo-Gaming-no-Brasil
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
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ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York
Fast Facts: Bhool Bhulaiyaa 3
Check out this quick infographic to learn about 'Bhool Bhulaiyaa 3' film's social buzz, the actors and film critics leading it, and the top post with the highest engagement.
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ights/Infographics/Fast-Facts-Bhool-Bhulaiyaa-3
Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias
Junte-se à nós e aos patrocinadores desta pesquisa como Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko para uma apresentação dos seus principais dados e um bate-papo que trará conhecimento e insights enriquecedores para suas estratégias neste meio.
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ights/Events-and-Webinars/Webinar/2024/Explorando-o-Universo-Gaming-no-Brasil
CIMM Summit 2024
CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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ights/Presentations-and-Whitepapers/2024/CIMM-Summit-2024
Incremental Voters Reach
Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
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e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
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ights/Presentations-and-Whitepapers/2024/Settling-the-Score
Comscore anuncia a edicao 2024 do seu estudo de TV Conectada na America Latina
Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas anunció hoy el lanzamiento de la edición 2024 de su estudio sobre Connected TV, OTT y Addressable Advertising en América...
38% -
ights/Press-Releases/2024/10/Comscore-anuncia-la-edicion-2024-de-su-estudio-de-Connected-TV-en-America-Latina
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser
Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
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e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk
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