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Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that comScore VP of Research & Development Frank Findley receives from CPG, pharma and retail clients, and the answer often resides – at least...
26% - ights/Presentations-and-Whitepapers/2011/Best-Practices-for-Creative-and-Creative-Evaluation

The Future of Search is Search Retargeting

Today, search ads represent the highest performing ads on the internet, perhaps the world. In fact, in June 2011, US internet users ran over 27 billion searches; however, only 4% of a user's time is actually spent in the search engine, while 96% of their...
26% - ights/Presentations-and-Whitepapers/2011/The-Future-of-Search-is-Search-Retargeting

The Rise of Big Data on the Internet

With 92% of the world’s data being created in just the past two years, it is undeniable that big data is on the rise. What trends do you have to keep up with the stay ahead of the curve? This presentation defines what is meant by big data, provides the...
26% - ights/Presentations-and-Whitepapers/2013/The-Rise-of-Big-Data-on-the-Internet

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters.
26% - ights/Presentations-and-Whitepapers/2016/The-Data-Based-Webinar-Shaping-Campaigns-with-TV-Audience-Insights

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance,...
26% - ights/Presentations-and-Whitepapers/2017/Marketing-Lessons-in-the-New-Era-in-India

Lecciones Aprendidas en Publicidad Digital

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
26% - ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising-Report

State of OTT

An in-depth look at today’s over-the-top content consumption and device usage.
26% - ights/Presentations-and-Whitepapers/2018/State-of-OTT

Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading?
26% - ights/Presentations-and-Whitepapers/2016/Cross-Platform-Audience-Measurement-and-the-Future-of-Media

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands...
26% - ights/Presentations-and-Whitepapers/2015/Whats-New-in-Digital-Branded-Content

Creative Advertising Insights from comScore Ad Metrix

How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics just can't tell the whole story. To be effective,...
26% - ights/Presentations-and-Whitepapers/2009/Creative-Advertising-Insights-from-comScore-Ad-Metrix