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Creative Content Re-Mixing in A COVID Environment

Shareablee has partnered with Fullscreen in developing insights to help answer critical questions.
25% - ights/Presentations-and-Whitepapers/2020/Creative-Content-Re-Mixing-in-A-COVID-Environment

Thinking Beyond the Playbook

As we approach the end of our third month of social distancing and the world begins to attempt its path back to ‘normalcy’, many brands are still struggling with how to do ‘normal’ in this time.
25% - ights/Presentations-and-Whitepapers/2020/Thinking-Beyond-the-Playbook

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
25% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™

Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
25% - e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences

comScore Releases Study on Latin American E-Commerce Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity across Brazil, Mexico,...
25% - ights/Press-Releases/2010/12/comScore-Releases-Study-on-Latin-American-E-Commerce-Landscape

1 in 7 Americans Visited Online Tax Sites in January as Category Grows 15 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of U.S. visitation to the Online Taxes category in January, which showed nearly 1 in 7 U.S. Internet users visited the category to compile information and...
25% - ights/Press-Releases/2012/3/1-in-7-Americans-Visited-Online-Tax-Sites-in-January-as-Category-Grows-15-Percent-vs.-Year-Ago

Social Networking: No Longer a Niche Market in Asia-Pac

In the Asia-Pacific region, half of all Internet users visit a social networking site each month. Although Asia Pacific as a region reports lower social networking usage than other regions (due largely to low broadband penetration in some markets as well...
25% - ights/Blog/Social-Networking-No-Longer-a-Niche-Market-in-Asia-Pac

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
25% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

A Retrospective View of 50 Years of Advertising Research

This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives...
25% - ights/Blog/A-Retrospective-View-of-50-Years-of-Advertising-Research

Ernst and Young Entrepreneur of the Year Conference

As the wife of the CEO, I don’t often do this, but this past weekend was not only fun, but inspiring. I’ve just had the pleasure of attending the annual Ernst and Young Entrepreneur of the Year Conference with comScore’s leaders, Magid and Gian, and Gian’s...
25% - ights/Blog/Ernst-and-Young-Entrepreneur-of-the-Year-Conference