Search for "proporcja bazowa do faktur na przełomie roku" returned 5273 matches

Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias

Em conjunto com os patrocinadores Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko, apresentamos os principais resultados do primeiro estudo sobre publicidade em Gaming no Brasil e na América Latina. Essa análise abrangente investiga as preferências dos...
24% - ights/Presentations-and-Whitepapers/2024/Explorando-o-Universo-Gaming-no-Brasil

comScore in Journal of Advertising Research

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisticated ways for smart marketers, faced with the challenges...
24% - ights/Blog/comScore-in-Journal-of-Advertising-Research

Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming...
24% - ights/Presentations-and-Whitepapers/2014/Pulling-the-Pieces-Together-Data-in-a-Multi-Platform-Multi-Device-World

Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News

Rachel Gantz, GM of Activation Solutions at Comscore, discusses the launch of Comscore's Epidemic Brand Safety Filter with BeetTV's Robert Andrews.
24% - ights/Videos/Interview/Comscore-s-Epidemic-Brand-Safety-Filter-Lets-Brands-Opt-Out-Of-Virus-News

The State of the Digital Media Universe in Canada

As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to reach and engage with your audience. In this presentation, Bryan Segal delves into the state of the digital...
24% - ights/Presentations-and-Whitepapers/2009/The-State-of-the-Digital-Media-Universe-in-Canada

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
24% - ights/Blog/The-Now-is-Time

So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
24% - ights/Blog/So-What-if-Only-1-of-Facebook-Fans-Engage

The Future of TV Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions....
24% - ights/Blog/The-Future-of-TV-Audience-Lift-and-Audience-Shift

Reality Shows: Conectando o Brasil

34% das pessoas que são viciadas em TV concordam/concordam totalmente que enquanto assistem TV, geralmente comentam o que estão vendo nas redes sociais.
24% - ights/Presentations-and-Whitepapers/2021/Reality-Shows-Conectando-Brasil

Conteúdo e CTV, um ecossistema

Para falar sobre este tema, reunimos Denis Onishi, Diretor de Negócios da Paramount, Essio Floridi, Diretor de Operações e Vendas Latam da Samsung Ads e Marco Frade, Head of Media, Digital and CRM da Diageo.
24% - ights/Videos/Presentation/Conteudo-e-CTV-um-ecossistema