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Comscore Snapshot decorazioni per la casa

In this week’s edition of Comscore Snapshots, we look at the online behaviour that relates to home decoration, DIY and gardening in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
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More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011,...
22% - ights/Infographics/More-than-Half-of-People-that-Access-Social-Networks-on-their-Smartphone-do-so-on-a-Near-Daily-Basis

CTV Brasil Habitos de Consumo Publicidade

Em nosso país, 50% da população digital é espectadora de TV Conectada, o que significa aproximadamente 66 milhões de pessoas. Em nossa mais recente pesquisa sobre o tema, mais de 1/3 dos espectadores disseram que, muitas vezes, descobrem um novo produto...
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Seeing Around Corners with Dea Lawrence, Chief Marketing Officer Variety

Dea Lawrence, Chief Marketing Officer at Variety, started her career as an actress touring on Broadway, on television, and in films, all while holding sales roles on the side. Dea eventually transitioned to focus on marketing and focused on digital when...
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European Traffic to Career Sites Grows

March European Traffic to Career Resources, Job Search and Training/ Education Sites Increases 27 Percent Versus Year Ago
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Universal Search: a First Look at the Data

Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
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Coming Soon: TV! As Seen on the Internet

Over the holidays, everyone (by which I mean, my wife's family) was asking me, "What exciting new developments can we expect to see in online metrics in 2008?" From my perspective, I do see something important bubbling up on the Internet, something that...
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Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed...
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Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
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Top 10 Burning Issues in Local Television

In this post, we outline the top ten burning issues in local television heading into 2020 and introduce our new blog series delving into each issue in-depth.
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