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Men and Women Respond Differently To Various Types of Creative Ad Elements

A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to advertising messages overall. To better understand what...
5% - ights/Infographics/Men-and-Women-Respond-Differently-To-Various-Types-of-Creative-Ad-Elements

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
15% - ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices

comScore Releases Overview of European Internet Usage for May 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its...
5% - ights/Press-Releases/2011/7/comScore-Releases-Overview-of-European-Internet-Usage-for-May-2011

comScore Reports May 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed...
11% - ights/Press-Releases/2011/7/comScore-Reports-May-2011-US-Mobile-Subscriber-Market-Share

DLD Women: The Connected Women

Delphine Gatignol presents the latest research on behavior of women on the Internet, providing a better understanding of behavioral patterns between men and women and frameworks for thinking about how to target and design more effectively for these differences.
23% - ights/Presentations-and-Whitepapers/2011/DLD-Women-The-Connected-Women

comScore Introduces Device Essentials™ in Latin America


5% - ights/Press-Releases/2011/7/comScore-Introduces-Device-Essentials-in-Latin-America

comScore Introduces Digital Analytix™ in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today introduced comScore Digital Analytix™ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct...
5% - ights/Press-Releases/2011/7/comScore-Introduces-Digital-Analytix-in-Latin-America

What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere

Last week, we marked the first full day of summer by announcing the immediate availability of MMM application reporting. By providing media owners and agencies a view into both browsing and connected application usage, MMM offers a significantly more...
5% - ights/Blog/What-the-UK-s-New-MMM-App-Reporting-Means-for-Mobile-Measurement-Everywhere

comScore Launches Online Video Measurement Service in Russia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Video Metrix in Russia. The online video measurement service, Video Metrix, which was the first to market in the U.S. more than four years ago, has since...
11% - ights/Press-Releases/2011/6/comScore-Launches-Online-Video-Measurement-Service-in-Russia

Google Android Leads Acceleration in Smartphone Adoption in Japan

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android...
11% - ights/Press-Releases/2011/6/Google-Android-Leads-Acceleration-in-Smartphone-Adoption-in-Japan