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comScore Expands Presence in Asia-Pacific Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the addition of several highly talented individuals to comScore’s growing footprint in the Asia-Pacific region, including the introduction of an on-the-ground presence...
5% - ights/Press-Releases/2010/5/comScore-Expands-Presence-in-Asia-Pacific-Markets

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
11% - ights/Blog/GRPs-For-Digital-Marketers

Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales

While the emperor may or may not have clothes when it comes to ‘global warming’, focus on this issue has certainly brought the economic and societal benefits of sustainability practices to the forefront of discussion. For the good of us all, the principles...
17% - ights/Blog/Why-Sun-Chips-Biodegradable-Ad-Campaign-is-Likely-to-Boost-Sales

comScore Releases March 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2010 data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched online video during the month. YouTube delivered...
11% - ights/Press-Releases/2010/4/comScore-Releases-March-2010-US-Online-Video-Rankings

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of multiple platforms and activate deep brand experiences...
11% - ights/Blog/Don-t-Just-Tell-Me-Entertain-Me!-Transmedia-in-Advertising

The Resurgence in the U.S. Online Auto Insurance Industry

To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dramatic, but it certainly seemed that way in light of...
16% - ights/Blog/The-Resurgence-in-the-U.S.-Online-Auto-Insurance-Industry

comScore Releases 2010 U.S. Online Auto Insurance Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2010 U.S. Online Auto Insurance report, based on behavioral data from comScore’s 1 million person U.S. panel and a survey of more than 2,000 U.S. Internet users...
17% - ights/Press-Releases/2010/4/comScore-Releases-2010-U.S.-Online-Auto-Insurance-Report

U.K. Online Video Viewing Up 37 Percent During Past Year


11% - ights/Press-Releases/2010/4/U.K.-Online-Video-Viewing-Up-37-Percent-During-Past-Year

A Look Back at the Digital Year in Canada

Last week comScore released the Canada 2009 Digital Year in Review, a report covering the top trends that have shaped the Canadian digital media landscape in the past year, as well as a look ahead to what will be important to the industry throughout 2010....
5% - ights/Blog/A-Look-Back-at-the-Digital-Year-in-Canada

comScore Canada and PMB Announce Partnership to Link Print Readership, Internet Behaviour and Product Usage Data

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced a joint product offering that links Canadians’ online media habits with print readership and other media consumption as well as product and brand usage and extensive demographic...
11% - ights/Press-Releases/2010/4/comScore-Canada-and-PMB-Announce-Partnership-to-Link-Print-Readership-Internet-Behaviour-and-Product-Usage-Data