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The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
17% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

comScore Submits Proposal to ABCe in U.K. for a new Person-Centric Measure for Web Site Server Measurement


11% - ights/Press-Releases/2009/10/comScore-Submits-Proposal-to-ABCe-in-U.K.-for-a-new-Person-Centric-Measure-for-Web-Site-Server-Measurement

comScore CEO Dr Magid Abraham Accepts AMAs Coveted Parlin Award

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership...
23% - ights/Blog/comScore-CEO-Dr-Magid-Abraham-Accepts-AMAs-Coveted-Parlin-Award

GroupM Search and comScore Release Study on the Interplay Between Search Marketing and Social Media

GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted...
18% - ights/Press-Releases/2009/10/GroupM-Search-and-comScore-Release-Study-on-the-Interplay-Between-Search-Marketing-and-Social-Media

comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Displa...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and...
20% - ights/Press-Releases/2009/10/comScore-and-Starcom-USA-Release-Updated-Natural-Born-Clickers-Study-Showing-50-Percent-Drop-in-Number-of-U.S.-Internet-Users-Who-Click-on-Displa

FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of changes in search engine marketing in the pharmaceutical industry as a result of the FDA warning letters distributed in March 2009. Using...
17% - ights/Press-Releases/2009/10/FDA-Warning-Letters-Caused-Dramatic-Decline-in-Sponsored-Link-Exposures

Sports is an International Online Phenomenon

In a time of media fragmentation, economic uncertainty, and increasing consumer participation in media….there is one certainty, people still love sports! Over the last year, on average, one third of the Internet population visited a sports entity during...
11% - ights/Blog/Sports-is-an-International-Online-Phenomenon

comScore CEO and Co-Founder Dr. Magid Abraham Announced as 2009 Recipient of AMA’s Charles Coolidge Parlin Marketing Research Award

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that comScore CEO and co-founder Dr. Magid Abraham has been named as the 2009 recipient of the American Marketing Association (AMA) and American Marketing Association...
5% - ights/Press-Releases/2009/9/comScore-CEO-and-Co-Founder-Dr.-Magid-Abraham-Announced-as-2009-Recipient-of-AMA-s-Charles-Coolidge-Parlin-Marketing-Research-Award

Professional North American Sports League Sites Draw Attractive Audiences from Around the Globe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the visitor profiles for the four largest professional team sport Web properties in the U.S. The four leagues included in this study, Major League Baseball...
5% - ights/Press-Releases/2009/9/Professional-North-American-Sports-League-Sites-Draw-Attractive-Audiences-from-Around-the-Globe

Google Sites Surpasses 10 Billion Video Views in August

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever...
11% - ights/Press-Releases/2009/9/Google-Sites-Surpasses-10-Billion-Video-Views-in-August