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Half of US Tablet Owners Made a Purchase on Device in September

For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase. During the month of September, nearly half...
5% - ights/Infographics/Half-of-US-Tablet-Owners-Made-a-Purchase-on-Device-in-September

Apple iOS Accounts for Majority of Non-Computer Traffic in the US

In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPad’s dominance in the tablet market playing a key role in its position....
5% - ights/Infographics/Apple-iOS-Accounts-for-Majority-of-Non-Computer-Traffic-in-the-US

5 in 10 Top US Mobile Devices Are Brew Feature Phones

Qualcomm recently commissioned comScore to conduct a study on the U.S. mobile audience to gain insight into the penetration of the Brew feature phone platform in the mobile market today. The study found that as of May 2011, 65.6 million U.S. mobile subscribers...
5% - ights/Infographics/5-in-10-Top-US-Mobile-Devices-Are-Brew-Feature-Phones

Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and...
5% - ights/Infographics/Two-Thirds-of-Tablet-Owners-Play-Games-on-Their-Device

Brew Feature Phone Users Show High Level of Engagement

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity.
5% - ights/Infographics/Brew-Feature-Phone-Users-Show-High-Level-of-Engagement

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.  In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end...
5% - ights/Infographics/Nearly-7-Percent-of-U.S.-Digital-Traffic-Consumed-Away-from-Computers

Visits to Mail Online More Than Double Over Past Six Months in UK

In the UK, visitors to newspaper sites have increased by 5.6 percent over the past six months, attracting a total of 27.8 million unique visitors during August 2011. Total visits to newspaper sites showed an even stronger growth rate with 15.5 percent...
5% - ights/Infographics/Visits-to-Mail-Online-More-Than-Double-Over-Past-Six-Months-in-UK

Social Networking Accounts for Largest Share of Minutes in Mexico

An analysis of how Internet users in Mexico spend their time online revealed that Social Networking now leads all categories based on total minutes, accounting for 28.6% of time spent online in July – up from 12.8% a year ago. Portals accounted for...
5% - ights/Infographics/Social-Networking-Accounts-for-Largest-Share-of-Minutes-in-Mexico

Nearly 5 Percent of EU5 Traffic Generated by Mobiles and Tablets

In an analysis of October 2011 internet traffic from the EU5 markets, the UK led with the highest share coming from non-computer sources (i.e. connected devices and mobile phones) at 7.7 percent. Across the EU5 region computer usage accounted for 95.1...
5% - ights/Infographics/Nearly-5-Percent-of-EU5-Traffic-Generated-by-Mobiles-and-Tablets

Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
5% - ights/Infographics/Mobile-Media-Usage-Sees-Strong-Growth-Across-EU5