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KAZT Phoenix Selects Comscore for Local TV Measurement Currency

AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
19% - ights/Press-Releases/2022/12/KAZT-Phoenix-Selects-Comscore-for-Local-TV-Measurement-Currency

Comscore Snapshots online entertainment in Europe

This week’s snapshot looks at the consumption of online entertainment content and services in the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
19% - ights/Blog/Comscore-Snapshots-online-entertainment-in-Europe

Exclusive Multiyear TV Measurement Deal with Global Sports Marketing Agency Octagon

Comscore today announced that Octagon, the world's leading marketing and talent-management agency in sports , has signed a multiyear agreement to utilize Comscore’s TV data for planning, buying and measurement.
19% - ights/Press-Releases/2021/6/Exclusive-Multiyear-TV-Measurement-Deal-with-Global-Sports-Marketing-Agency-Octagon

Talroo Chooses Comscore for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Talroo, an award-winning job and hiring event advertising platform, with Comscore’s industry-leading digital audience measurement....
19% - ights/Press-Releases/2021/8/Talroo-Chooses-Comscore-for-Digital-Audience-Measurement

Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
19% - ights/Press-Releases/2021/9/Comscore-and-Spiketrap-Webinar-Will-Examine-How-Advertisers-Can-Reach-Gaming-Audiences-Without-Cookies

Advertising on Misinformation

An analysis of programmatic advertising data conducted by NewsGuard and Comscore finds that misinformation publishers are reaping billions in annual advertising revenue from top brands
19% - ights/Presentations-and-Whitepapers/2021/Advertising-on-Misinformation

WideOrbit Integrates Comscores Quick Score Local Market Intelligence

Comscore announced that it has signed an agreement with WideOrbit to integrate Quick Score™, Comscore’s 3-day television ratings delivery system that provides stable and reliable viewership insights to local media for faster, more efficient ad sales,...
19% - ights/Press-Releases/2021/8/WideOrbit-Integrates-Comscores-Quick-Score-Local-Market-Intelligence

Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
19% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform-in-India

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using the Comscore Predictive Audiences guide to programmatic audience targeting.
19% - ducts/Programmatic-Targeting/Privacy-Forward-Programmatic-Audience-Targeting

Using Comscore s custom data to understand the food delivery market

According to Comscore’s Global State of Mobile report, 31% of digital buyers ordered food for delivery online, an increase of 14% points in Q2 2020 compared to Q3 2019. 36% of digital buyers also said they ordered food more often during the pandemic....
19% - ights/Blog/Using-Comscore-s-custom-data-to-understand-the-food-delivery-market