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Viewability Online Video and Social Media

As a start to 2015, comScore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign validation tool: validated Campaign Essentials™ (vCE®), and...
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How comScore Activation Helps Marketers and Publishers

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At comScore, we’ve received a lot of great questions from our clients...
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To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
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The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
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Sales holiday recap: the brands and content that came out on top

Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even an extended Cyber Week sale. Smaller brands celebrated...
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Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

How on earth are you supposed to function in the party and entertainment space when people can’t gather, let alone build engaging experiences and spread joy? That’s exactly the dilemma Julie Roehm faced in 2020 as she took on the Chief Marketing and Experience...
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Giochi online in Europa

In this week’s edition of Comscore Snapshots we look at the online gaming landscape in Europe. We include statistics for the EU5 region: France, Germany, Italy, Spain, and the UK. Our analysis covers websites and mobile apps where consumers can find information...
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Monetizing the Full Value of the Consumer for Brands and Publishers

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.
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Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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A Shifting Homeowners Insurance Market

In recent years, the cost of property insurance has dramatically increased in some cases, placing a heavy burden on homeowners.
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