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Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
16% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
16% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

6 Billion in Cyber Week U.S. Online Spending Sets New Weekly Record

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent...
16% - ights/Press-Releases/2011/12/6-Billion-in-Cyber-Week-U.S.-Online-Spending-Sets-New-Weekly-Record

Facebook Blasts into Top Position in Brazilian Social Networking Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com...
16% - ights/Press-Releases/2012/1/Facebook-Blasts-into-Top-Position-in-Brazilian-Social-Networking-Market

comScore Releases January 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.
16% - ights/Press-Releases/2012/2/comScore-Releases-January-2012-US-Online-Video-Rankings

Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?

We have seen evidence in recent years of the negative impact rising gas prices appear to have on e-commerce spending, which is mostly discretionary in nature. If we look at year-over-year retail e-commerce spending growth rates, we can see that the exceptionally...
16% - ights/Blog/Will-Rising-Gas-Prices-Threaten-Recent-Gains-in-U.S.-E-Commerce-Spending

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
16% - ights/Press-Releases/2012/3/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness

The NFL & Fantasy Football: A Match Made in Search Heaven

The Internet created an ideal environment for the growth and adoption of fantasy football as the powerhouse of engagement that it is today. This engagement has translated into what is now a multi-billion dollar industry, making it a highly competitive...
16% - ights/Blog/The-NFL-Fantasy-Football-A-Match-Made-in-Search-Heaven

comScore Releases November 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video content in November for an average of 20.5 hours per viewer....
16% - ights/Press-Releases/2011/12/comScore-Releases-November-2011-US-Online-Video-Rankings

comScore Introduces validated Campaign Essentials™ (vCE) in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of...
16% - ights/Press-Releases/2012/5/comScore-Introduces-validated-Campaign-Essentials-vCE-in-Canada