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Comscore Selected by Univision to Provide Next-Generation Linear Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire movies ecosystem, and Univision Communications Inc, the leading Spanish-language...
5% - ights/Press-Releases/2021/11/Comscore-Selected-by-Univision-to-Provide-Next-Generation-Linear-Audience-Measurement

El consumo de los medios digitales canarios durante septiembre 2021

La erupción volcánica de La Palma de 2021 ha atraído la atención de medios digitales locales, nacionales e internacionales, los cuales llevan ofreciendo, desde el inicio de este fenómeno natural, información actualizada al minuto y en algunos casos, imágenes...
5% - ights/Presentations-and-Whitepapers/2021/El-consumo-de-los-medios-digitales-canarios-durante-septiembre-2021

Will travels comeback power through despite Delta variant

Travel took a fall when COVID-19 first hit the U.S. in March 2020. It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop...
5% - ights/Infographics/Will-travels-comeback-power-through-despite-Delta-variant

Comscore Connected TV: Viewing Behaviour in the UK p2

In the second instalment of Comscore Connected TV, we continue our comparison of OTT with linear TV viewing behaviour on TV screens in the UK. This time we take a measure of the growing importance of OTT in the average consumer’s daily TV diet. Our analysis...
17% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p2

California Rivals Analyzing the 2021 National League Division Series Dodgers vs Giants Viewership

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented opportunities for advertisers and stations due to the...
17% - ights/Blog/California-Rivals-Analyzing-the-2021-National-League-Division-Series-Dodgers-vs-Giants-Viewership

Radiografia de las audiencias digitales de los unicornios mexicanos

Hace unas semanas, la startup Konfío alcanzó una valuación de 1300 millones de dólares y se subió al selecto grupo de los unicornios mexicanos. Con propuestas disruptivas, un crecimiento exponencial, la tecnología como base y cuantiosas rondas de inversión,...
5% - ights/Blog/Radiografia-de-las-audiencias-digitales-de-los-unicornios-mexicanos

Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
20% - fts/Halloween-2021-on-Social-Top-Content-and-Key-Takeaways

Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting

Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
11% - ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting

Understanding the Typical OTT Home

As television and video viewing habits continue to evolve, we’ve seen an explosion in the adoption of OTT services by affluent young families. The typical OTT household is steaming more services and watching more hours than ever before. Take a look at...
5% - ights/Infographics/Understanding-the-Typical-OTT-Home

Building the Path Forward for the Future of Measurement

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
11% - ights/Blog/Building-the-Path-Forward-for-the-Future-of-Measurement