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Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of...
16% - ights/Blog/Measurement-in-the-Evolving-App-Environment

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Ad Impressions, Ad Validation, Advertising, Video, Viewability,
16% - ights/Blog/Lifting-of-MRC-Advisory-on-Digital-Ad-Viewability-Signals-New-Era-of-Accountability

comScore Releases December 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad...
16% - ights/Press-Releases/2014/1/comScore-Releases-December-2013-US-Online-Video-Rankings

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
16% - ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video

comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
16% - ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights

Reach vs Ratings Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
16% - ights/Blog/Reach-vs-Ratings-Bridging-the-Divide-Between-TV-and-Digital-Metrics

comScore Releases New Global Digital Future in Focus

This new report provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over the course of 2017.
16% - ights/Press-Releases/2018/3/comScore-Releases-New-Global-Digital-Future-in-Focus

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities...
16% - ights/Blog/Measuring-What-Matters-in-Social-Media

comScore Releases April 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.1 million Americans watched online content videos in April 2014. Google Sites ranked as the top video...
16% - ights/Rankings/comScore-Releases-April-2014-U.S.-Online-Video-Rankings

Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various...
16% - ights/Blog/Inside-A-Botnet-Athena-and-Ad-Fraud