Increased Mobile Measurement Footprint Allows Global Perspective on Mobile Audiences, Apps and Content Categories
London, UK, March 8, 2018 – Comscore, Inc. today published its 2018 international digital overview, titled ‘Global Digital Future in Focus’. This new report provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over the course of 2017. The report uses multi-platform data from USA, Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, India, Indonesia and Malaysia to demonstrate global commonalities and local nuances. To download a copy of the report, please visit: www.comscore.com/GlobalDFIF2018.
“Global digital landscapes continue to evolve in often surprising ways” said Will Hodgman, executive vice president of international sales at Comscore. “This report demonstrates how consumers are making platform decisions based on content types, as well as unique factors in their markets. It’s clear that blanket assumptions do not apply at either a global or local level, and this report provides a top line view of how brands and marketers can benefit from a more granular understanding of digital consumption.”
The Global Digital Future in Focus covers topics including:
To download The Global Digital Future in Focus, please visit www.comscore.com/GlobalDFIF2018.
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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