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The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what...
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Search-Referred Auto Insurance Quotes


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Top French Web Sites


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Top German Web Sites


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Price Increasingly Important Factor in Cell Phone Carrier


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M:Metrics and Mediamark Research and Intelligence Partner


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Top Japan Web Sites


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Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
27% - ights/Blog/Obama-Ahead-of-the-Online-Advertising-Curve

Universal Search: a First Look at the Data

Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
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Top Canadian Web Sites


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