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Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
22% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

Comscore at Digiday Publishing Summit

Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
18% - ights/Presentations-and-Whitepapers/2024/Comscore-at-Digiday-Publishing-Summit

Comscore lança Social Incremental no Brasil

A Comscore, Inc. (NASDAQ: SCOR), empresa líder em medição de audiências digitais multiplataforma, anunciou para a indústria brasileira, em seu evento “O Futuro dos Dados”, na semana passada, a inclusão de métricas de mídias sociais (Social Incremental)...
5% - ights/Press-Releases/2024/4/Comscore-lanca-Social-Incremental-no-Brasil

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
22% - ights/Blog/Its-All-About-the-Audience

Comscore Reaches Multi-Year Exclusive Agreement With BB Theatres

Comscore announces a multi-year, exclusive agreement with B&B Theatres® to provide Comscore’s innovative theatre and circuit management solutions to increase productivity and manage content across B&B’s 57 locations in real-time.
16% - ights/Press-Releases/2024/4/Comscore-Reaches-Multi-Year-Exclusive-Agreement-With-BB-Theatres

Comscore libera Social Incremental Audiences para México

Comscore, Inc. (NASDAQ: SCOR), empresa líder en medición de audiencias multiplataforma, anunció la inclusión de Social Incremental Audiences en su suite MMX Multi-Plataforma para México. Esta nueva integración, que ya está disponible en Estados Unidos,...
5% - ights/Press-Releases/2024/4/Comscore-libera-Social-Incremental-Audiences-para-Mexico

US Joint Industry Committee Awards Certification to Comscore for National Currency

Comscore, Inc. today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
18% - ights/Press-Releases/2024/4/US-Joint-Industry-Committee-Awards-Certification-to-Comscore-for-National-Currency

Comscore Social Insights

Comscore Social Insights helped showcase incremental reach ​for the beauty brand's social audience
14% - e-Studies/Comscore-Social-Insights

Comscore Plan Metrix Multiplaforma é credenciado pelo CENP

A Comscore, Inc. (Nasdaq: SCOR), empresa líder em medição de audiência digital, anuncia que seu produto Plan Metrix Multiplataforma foi oficialmente credenciado pelo CENP (Fórum da Autorregulação do Mercado Publicitário). Esse credenciamento representa...
5% - ights/Press-Releases/2024/4/Comscore-Plan-Metrix-Multiplaforma-e-credenciado-pelo-CENP

ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
15% - ights/Blog/ID-Free-Targeting-that-Performs