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Social Networking Across Asia-Pacific Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on social networking activity in the Asia-Pacific region (excluding China) based on data from its World Metrix service. The study found that 50.8...
17% - ights/Press-Releases/2010/4/Social-Networking-Across-Asia-Pacific-Markets

comScore Reports February 2010 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between November 2009 and February 2010....
8% - ights/Press-Releases/2010/4/comScore-Reports-February-2010-US-Mobile-Subscriber-Market-Share

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet...
21% - ights/Blog/comScore-Debuts-Video-Measurement-in-Asia-Pac

Viewers Indicate Higher Tolerance for Advertising Messaging while Watching Online TV Episodes

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the attitudes and behavior of cross-platform TV content viewers, which was originally presented by Tania Yuki at the ARF Re:think conference...
16% - ights/Press-Releases/2010/4/Viewers-Indicate-Higher-Tolerance-for-Advertising-Messaging-while-Watching-Online-TV-Episodes

comScore Announces Introduction Online Video Measurement Service Asia

comScore today announced the launch of comScore Video Metrix in the Asia-Pacific marketplace. comScore’s industry-leading video measurement product is now available in Australia, China, Hong Kong, Japan, Malaysia and Singapore, in addition to the five...
43% - ights/Press-Releases/2010/4/comScore-Announces-Introduction-Online-Video-Measurement-Service-Asia

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
19% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

UK Leads European Countries in Smartphone Adoption with 70% Growth in Past 12 Months

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the smartphone market in Europe showing that smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago...
14% - ights/Press-Releases/2010/3/UK-Leads-European-Countries-in-Smartphone-Adoption-with-70-Growth-in-Past-12-Months

The Relaunch of Syfy: When Search Shapes the Brand

How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination...
9% - ights/Blog/The-Relaunch-of-Syfy-When-Search-Shapes-the-Brand

comScore ARS Provides Research for ARF Ogilvy Award-Winning Walmart Campaigns

comScore ARS, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research Foundation (ARF) with two David Ogilvy Awards for Excellence in...
17% - ights/Press-Releases/2010/3/comScore-ARS-Provides-Research-for-ARF-Ogilvy-Award-Winning-Walmart-Campaigns

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
21% - ights/Blog/Four-Ways-to-Improve-Display-Advertising