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Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?

I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through...
16% - ights/Blog/Page-Load-Performance-Can-Affect-Consumer-Behavior-How-Does-Your-Site-Measure-Up

Asia Pacific Search Volume Reaches Record Level in September

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. The study found that 38.6 billion searches were conducted in...
31% - ights/Press-Releases/2009/11/Asia-Pacific-Search-Volume-Reaches-Record-Level-in-September

Touchscreen Mobile Phone Adoption Grows at Blistering Pace in U.S. During Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of touchscreen mobile phone adoption in the U.S., which showed a significant 159-percent growth rate during the past year to 23.8 million users in August 2009....
17% - ights/Press-Releases/2009/11/Touchscreen-Mobile-Phone-Adoption-Grows-at-Blistering-Pace-in-U.S.-During-Past-Year

Key Strategies to Maximize Your Mobile Marketing

This comScore presentation explores several key enhancements and upgrades recently made to our mobile marketer product offering in response to the growing demand for more sophisticated, tactical tools from the marketplace.
14% - ights/Presentations-and-Whitepapers/2009/Key-Strategies-to-Maximize-Your-Mobile-Marketing

comScore ImpactRx Physician Behavioral Measurement Solution

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore/ImpactRx Physician Behavioral Measurement™ solution, the only digital measurement...
13% - ights/Press-Releases/2009/11/comScore-ImpactRx-Physician-Behavioral-Measurement-Solution

TV Season Premieres Spur Continued Gains in Online Video Viewing as September Attracts Record Viewership

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released September 2009 data from the comScore Video Metrix service, showing that more than 168 million U.S. Internet users watched online video during the month. Online video...
41% - ights/Press-Releases/2009/10/TV-Season-Premieres-Spur-Continued-Gains-in-Online-Video-Viewing-as-September-Attracts-Record-Viewership

comScore Acquires Certifica

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced entry into a definitive agreement for the acquisition of Certifica, a leader in web measurement in Latin America. The acquisition helps enhance comScore’s presence...
26% - ights/Press-Releases/2009/10/comScore-Acquires-Certifica

Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...
33% - ights/Blog/Collegiate-Entrepreneurs-Offer-Hope-for-Long-Term-Economic-Recovery

36 Million German Internet Users Viewed More Than 6 Billion Videos Online in August 2009

comScore, Inc. today released data from the comScore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year.
33% - ights/Press-Releases/2009/10/36-Million-German-Internet-Users-Viewed-More-Than-6-Billion-Videos-Online-in-August-2009

Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
20% - ights/Blog/Forget-the-Click-How-the-Click-Thru-Metric-is-Holding-Back-Digital-Media-Spend