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Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking...
15% - ights/Blog/Getting-Beyond-Big-and-How-to-Make-14-Billion-Video-Streams-a-Month-Count

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site...
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UK iPhone Users

comScore today unveiled for the first time its data describing iPhone users in the United Kingdom, finding that 93 per cent of iPhone owners accessed mobile media in January.
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SES New York Wrap Up

Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were...
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Hulu Video Viewing Increases in February

comScore today released February 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12-percent versus January due mainly to the month...
38% - ights/Press-Releases/2009/3/Hulu-Video-Viewing-Increases-in-February

Flagship Phones Drive Online Sales on Carrier Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its monthly wireless e-commerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the...
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The Holiday Hangover: Who is Winning the New Year’s Retail Race?

In this one hour presentation our in-house retail experts address the marketing, advertising, and economic issues vital to retailers as we enter the New Year.
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Webinar Case Study: How to Determine Online Consumer Healthcare Behavior

As more and more people use the internet to research health care services and to self-diagnose symptoms, questions arise: how can healthcare providers and servicers know where to focus online efforts in 2009 to ensure that they get the right message in...
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Consumer Packaged Goods: Internet Advertising Proven to Increase Offline Sales

Consumer Packaged Goods: Internet Advertising Proven to Increase Offline Sales
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U.K. Online Video Grows 10 Percent in 2008


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